1. Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…
1. www. facebook.com/v65ASMPHMarkma Designing & Managing Integrating Marketing Channels (Chapter 15 of Marketing Management By Philip Kotler) Ulysses Joseph L. Yap Ateneo…
1. What is a MARKETING CHANNEL SYSTEM & VALUE NETWORK A presentation based on the chapter : Designing and Managing Integrated Marketing Channels . JALAJ GARG IIT-GUWAHATI…
1. TOP 10 Learning ConceptsChapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. 15 April 2011 http://annalimedina.blogspot.com Kotler, Keller,…
Slide 1 Chapter Objectives Marketing Channels and Supply Chain Management CHAPTER 13 1 2 4 7 8 Describe the types of marketing channels and the roles they play in marketing…
Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers Chapter 13 Marketing Channels…