1. ETITB Marketing Week 3 Place/Distribution 2. ObjectivesExplain the role of marketing channels and the functions these channels perform. Identify the major channel alternatives…

Slide 1 Copyright 2009, Prentice-Hall, Inc.13-1 A Framework for Marketing Management Chapter 13 Designing and Managing Integrated Marketing Channels Slide 2 Copyright 2009,…

Slide 1 Part 1 Marketing Channel Systems Slide 2 Primer on “The Basics” What is Marketing? Slide 3 Primer on “The Basics” What is Marketing? Marketing is an organizational…

Slide 1 Part 1 Marketing Channel Systems Slide 2 Chapter 1 Marketing Channel Concepts Slide 3 Objectives The growing importance of marketing channels The definition of marketing…

Marketing Management 1st of June 2011 Marketing Channels Channel Design Decisions Where do we sell our goods and to whom? Which intermediaries do we use, and are they going…