1. Marketing Channels and Supply Chain Management 2. The Role of Marketing Channels in Marketing Strategy Channels provide the means by which the firm moves the goods and…

1. Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

Slide 1Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 5: Distribution Decisions 13.Marketing Channels and Supply Chain…

1.Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

1.TYPES OF MARKETING CHANNELS Marketing channel:system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producers…

1. Part 5: Distribution Decisions Marketing Channels and Supply Chain Management Direct Marketing and Marketing Resellers: Retailers and Wholesalers 2. Chapter 13 Marketing…

1. “Necessity is the mother of Invention”Friday, February 14, 2014 Dr. Ashutosh Kumar1 2. “God couldn’t be everywhere: therefore- He created mothers” Similarly…