Amity Business School Amity Business School MBA Class of 2012, Semester II Distribution Logistics & Management Module 1 Swati Bhatnagar Amity Business School Introduction…
1.Chapter 17Designing and Managing Value Networks and Marketing Channels by PowerPoint by Milton M. Pressley University of New Orleans 2. Establish channels for different…
Introduction to Channels of DistributionDistribution Workshop Learning Objectives � Why study marketing Channels � What a marketing Channel is � Why manufacturers choose…
INTRODUCTION MBA Programme INTRODUCTION Marketing occupies an important position in the organization of a business unit. It is one of the important line activities of business…
Slide 1 15 Designing and Managing Integrated Marketing Channels 1 Slide 2 Chapter Questions What is a marketing channel system and value network? What work do marketing…