1. MARKETING ENVIRONMENTMarketing management focus on marketing mix and marketing segment.It is a micro element that plays an important part in the business. 2. MARKETING…
1. CRM 2. Evolution Initially, there were Door-to-Door sales forces to approach thecustomers. Then, Mass marketing replaced the intimacy of a direct salesforce.…
LOGISTICS – MAN2020D REVISION AREAS FOR THE FINAL EXAMINATION 1. There are several modes of entry into an international market available to an Exporter. Explain "Indirect…
INTRODUCTION MBA Programme INTRODUCTION Marketing occupies an important position in the organization of a business unit. It is one of the important line activities of business…
MARKETING IMPORTANT QUESTION FOR FINAL EXAMINATION UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification…
The Principles & Practice of Direct Marketing Chapter 1 Defining Direct Marketing & the Importance of Direct Marketing · Direct marketing is a system of marketing…
marketing “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners,…
Slide 1Marketing: Return On Investment Updated: May 6, 2009 Slide 2 Agenda 2 Importance of measuring the effectiveness of marketing programs Different ways to calculate…
Slide 1Objective 3.01 Understand principles of marketing 1 Slide 2 Topics Functions of marketing Importance of marketing research to the creation or improvement of…