1.Chapter 17Designing and Managing Value Networks and Marketing Channels by PowerPoint by Milton M. Pressley University of New Orleans 2. Establish channels for different…

PowerPoint Presentation CHAPTER 15 Designing and Managing Value Networks and Channels By: Matalog, prudente and son CHAPTER OBJECTIVES Describe a value network and marketing-channel…

Slide 1 Dr. Saleh Alqahtani Chapter 17 Designing and Managing Value Networks and Marketing Channels by Slide 2 Dr. Saleh Alqahtani Establish channels for different target…

Slide 1 Copyright © 2003 Prentice-Hall, Inc. 17-1 Chapter 17 Designing and Managing Value Networks and Marketing Channels by PowerPoint by Milton M. Pressley University…

Designing and Managing Value Network and Channels Chapter 15 Marketing Process * Fives Themes What is a value network and marketing-channel system? What work is performed…