CHAPTE R 15 DESIGNING AND MANAGING VALUE NETWORKS AND CHANNELS LEARNING OBJECTIVES After reading this chapter, students should: Know what is a marketing…
1 SHAH ABDUL LATIF UNIVERSITY KHAIRPUR DEPARTMENT OF COMMERCE CURRICULUM 1. B.COM (H) PROGRAM 4 YEAR COURSES: FIRST YEAR SEMESTER-1 1. Principles of Accounting 2. Introduction…
1. WELCOME 2. PART 6 DELIVERING VALUE Chapter 15MARKETING CHANNELS & VALUE NETWORK 3. What is a Marketing Channel?A marketing channel system is the particular setof interdependent…
1. Marketing Management MBA CP 205 2. Developing Marketing Channels 3. Learning Objectives: Know what is a marketing channel system and a value network. Know what work marketing…
Slide 1 Allama iqbal open university Maria javed Mba IT topic MARKETING CHANNEL DESIGN DECISION MAIN headings Introduction to the topic Important sub-topics Practical study…
1. Marketing Management A South Asian Perspective Chapter 14: Designing and Managing Integrated Marketing Channels 2. What is a marketing channel system and value network…
1. How should Marketing Channels be designed ? 2. To design a marketing channel system , marketers analyze the following : 3. A. LOT SIZE Hertz preferred a channel from which…
Slide 1 15-1 Chapter Questions What is a marketing channel system and value network? What work do marketing channels perform? What decisions do companies face in managing…