1. Chapter 13 Retailing and Wholesaling 1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness…

Slide 1Disusun Oleh: Syilvta Nastassia Syahputri (122121120) Slide 2 What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing…

Slide 1Retailing and Wholesaling Chapter 13 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Retailing Explain the role of retailers in the distribution…

Copyright © 2015 Pearson Education, Inc. Learning Objectives Explain the role of retailers in the distribution channel and describe the major types of retailers. Describe…

1. Managing Retailer Wholesaler CHAPTER 15 2. Managing Retailer Wholesaler Is like Puzzle 3. What major types of marketing intermediaries occupy the sector? 4. When you grow…

1. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Explain the role of retailers in the distribution channel and describe the major types of retailers.…

Retailing and Wholesaling 13 Principles of Marketing Learning Objectives After studying this chapter, you should be able to: Explain the roles of retailers and wholesalers…

Slide 1 Retailing and Wholesaling 13 Principles of Marketing Slide 2 Retailing Retailing includes all the activities in selling products or services directly to final consumers…

Slide 1 13 Retailing/ Wholesaling Slide 2 13- 1 Definitions Retailing  All activities involved in selling goods or services directly to final consumers for their personal,…

Slide 1 Retailing and Wholesaling 11 Slide 2 11-2 What is Retailing? Retailing includes all the activities involved in selling products or services directly to final consumers…