1. Retailing and Wholesaling Chapter 14 2. Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know…

1. Retailing and Wholesaling Chapter 14 2. Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know…

Slide 1 Retailing and Wholesaling Chapter 14 Slide 2 14- 1 Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of…

Slide 1 13 Retailing/ Wholesaling Slide 2 13- 1 Definitions Retailing  All activities involved in selling goods or services directly to final consumers for their personal,…

Slide 1 Retailing and Wholesaling Chapter 14 Slide 2 14 - 1 Definitions Retailing Retailing  All activities involved in selling goods or services directly to final consumers…