1. Retailing and Wholesaling Chapter 14 2. Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know…

1. Retailing and Wholesaling Chapter 14 2. Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know…

Retailing and Wholesaling 13 Principles of Marketing Learning Objectives After studying this chapter, you should be able to: Explain the roles of retailers and wholesalers…

Slide 1Chapter 11 Retailing and Wholesaling Retailing and Wholesaling Slide 2 Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 11 - 2 1. Explain the roles…

Slide 1 Chapter Eleven Retailing and Wholesaling Slide 2 Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc.11-2 1.Explain the roles of retailers and wholesalers…

Slide 1 12-1 Chapter 12 Retailing and Wholesaling Slide 2 12-2 Road Map: Previewing the Concepts Explain the roles of retailers and wholesalers in the distribution channel.…

Slide 1 Retailing and Wholesaling Chapter 14 Slide 2 14- 1 Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of…

Retailing and Wholesaling Chapter 11 Chapter Outline Retailing Retailer Marketing Decisions Retailing Trends and Developments Wholesaling Explain the roles of retailers in…