1. Retailing and Wholesaling Chapter 14 2. Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know…

1. Retailing and Wholesaling Chapter 14 2. Objectives Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know…

Slide 1Retailing and Wholesaling Chapter 13 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Retailing Explain the role of retailers in the distribution…

1.Chapter 13Retailing andWholesalingCopyright © 2008 Pearson Education Canada Principles of Marketing, Seventh Canadian Edition2. Learning Goals 1. Understand the roles…

Copyright © 2015 Pearson Education, Inc. Learning Objectives Explain the role of retailers in the distribution channel and describe the major types of retailers. Describe…

1. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Explain the role of retailers in the distribution channel and describe the major types of retailers.…

Retailing and Wholesaling 13 Principles of Marketing Learning Objectives After studying this chapter, you should be able to: Explain the roles of retailers and wholesalers…

Slide 1Chapter 11 Retailing and Wholesaling Retailing and Wholesaling Slide 2 Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 11 - 2 1. Explain the roles…

Slide 1 Chapter Fifteen Wholesaling, Retailing, and Physical Distribution Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.15 | 2 Learning Objectives 1.Identify…

Slide 1 Chapter Eleven Retailing and Wholesaling Slide 2 Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc.11-2 1.Explain the roles of retailers and wholesalers…