1. Businesses use advertising because it does work 2. No one is yet quite sure how it works Objectives Describe what advertising is and discuss the major types of advertising…
Slide 1 RETAILING Retail The process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Retailing Philip Kotler…
Slide 1 Retailing and Wholesaling 13 Principles of Marketing Slide 2 Retailing Retailing includes all the activities in selling products or services directly to final consumers…
Slide 1 Advertising Direct Marketing Slide 2 U.S. advertising expenditures ($ millions) Slide 3 Types of Advertising Product advertising - message focuses on a specific product…