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1. Cross  Media  Analysis  Measuring  YouTube  Masthead  ROI  in  the  media  mix  Heineken  Buizenpost   2. Main  content   Summary  (slides  3-­‐4)…

Global Corporate Relations | August 2013 Global Corporate Relations | March 2014 2 Content 3 The world’s most international brewer  No 1 in Europe and No 2 in the world…

1. Heineken International B.V NAME : KOSTANDIN GACE NATIONALITY : ALBANIA POSITION : CHIEF FINANCIAL OFFICER COMPANY NAME : HEINEKEN N.V HEINEKEN was established in 1873…

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1. Consumer insights inspire the nightlife experience of tomorrowThomas Troch Senior Research Innovator, InSites ConsultingCaroline van Hoff Concept Development Manager On-Premise,…

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PowerPoint Presentation Outline: Skyfall as a case study Promotion Reception and success Bond legacy Consideration of genre, narrative, representations Key sequence 1: Casino…