Documents Creating Engaging Brands at VIACOM Identify 12

1. Out March 2013 2. Peter Arnell 3. + 170K views(youtube,Vimeo)+ 200 blogs(mashablepsfk, …) 4. NIGHTLIFE +DESIGN =PROGRESSIVE =HEINEKEN 5. How to create the club of tomorrow?…

Documents Creating Engaging Brands at Identify '12 by Joeri Van den Bergh

1. Out March 2013 2. Peter Arnell 3. NIGHTLIFE +DESIGN =PROGRESSIVE =HEINEKEN 4. How to create the club of tomorrow? Join forces with a multidisciplinary group of designers…