1. Market Assessmentand Analysis 2. Heineken Brews Up Global Strategy Within a few years of its founding, in 1864, Heineken was exporting beer to France, Italy, Spain, Germany,…
UNIVERSITATEA DE VEST Facultatea de economie şi administrarea e afacerilor (FEAA) Specialitatea MANAGEMENT Plan de marketing HEINEKEN România Studenţi: • • • •…
Global Corporate Relations | August 2013 Global Corporate Relations | March 2014 2 Content 3 The world’s most international brewer No 1 in Europe and No 2 in the world…
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