How Cool Brands Stay Hot at VMT Food Event

Good Morning

Bergen

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@joeri

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@joeri_insites

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Crowdsourcing emerging designers

via social media

Designers get their inspiration from

life in the city, the club scene,

each other, their expert coaches,

the Heineken brand and of course…

clubbers!

The layout takes a cue from

the nightlife journey of clubbers

R2=.57

R2=.74

R2=.62

InSites Consulting Brand Model tested by path analysis

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#146

“SCENE (T)AP(P) 50 Chicago bars Cams recognizing numbers & gender

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Insert movie Adidas

Real

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Real

//Authenticity for

Generation Y

Real

Real

Real

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①Stay true to your roots, but don’t shout

②Warm & close is the new cool

①Be transparent and respectful, listen (like

friends)

Real