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Technology How Cool Brands Stay Hot @ T-group recruitment event

1.//Template 1• Tekst2. //Template 1• Tekst “Gen Y has a short attention span and can’t work hard. All they do is surf onFacebook and listen to their iPod.” 3.…

Documents Engaging Generation Y Smartees Seminar 2012 (Ghent-BE)

1. Engaging Generation YSmartees SeminarThis is the full slidedeck of our „EngagingGeneration Y‟ Smartees Sebinar. Themain focus is on how to engage with themost marketing…

Business Marketing and research with Generation Y

1. Nice to meet you!Meet InSites ConsultingNew York I Timisoara I London I Rotterdam I Ghentwww.insites-consulting.com 2. I’m RobertI am 44 years, working in London,living…

Technology How Cool Brands Stay Hot - Branding to Generation Y

1. //Template 1• Tekst 2. Danish brand from the Bestseller group (Vero Moda, Only, etc) : from 4-6 collectionsa year 20 years ago (when they started) to 20 different collections…

Documents How Cool Brands Stay Hot at WOMMA Summit 2012

1. #146 2. R2=.57 R2=.62R2=.74InSites Consulting Brand Model tested by path analysis 3. //Authenticity forGeneration YReal 4. Real 5. Real 6. //Template 1• Tekst…

Business How Cool Brands Stay Hot @ World Retail Congress 2011

1. //Template 1• Tekst 2. Usage of mobile phone in buying process “ At a grocery retailer, I am interested in these apps…” 1 Discounts when checking-in 37%28%29%…

Business We got a crush on you(th) - Results of a global InSites youth research community

1. R2=.57 R2=.62R2=.74InSites Consulting Brand Model tested by path analysis 2. Methodology• Global research community of 6 consecutive weeks• Field: mid April – early…

Business How to build strong retail brands for the new consumer

1. How to build strong retail brands for the new consumer? JOERI VAN DEN BERGH Co-founder, Gen Y expert, author InSites Consulting @joeri_insites on Twitter 2. Good Afternoon…

Documents How Cool Brands Stay Hot at Harstad Konferansen

1. Good morning Harstad Follow me:@joeri_insites 2. //Template 1• Tekst 3. //Template 1• Tekst 4. //Template 1• Tekst 5. //Template 1• Tekst 6. #146 7. //Template…

Technology How Cool Brands Stay Hot @ De Marketingdagen

1. GoeiemiddagUtrecht (&zo)@joeri_insites 2. Cool 3. #146 Cool 4. //Template 1• Tekst 5. //Template 1• Tekst 6. //Template 1• Tekst 7. SCENE (T)AP(P)50 Chicago…