CHAPTER XIV The Communication of Customer Value and Integrated Marketing Communications Strategy INTEGRATED MARKETING COMMUNICATION STRATEGY I. Marketing Communication Mix…
CHAPTER 1A PROMOTION MIX 5M’S OF ADVERTISING (major decisions) Marketing Communication Mix or Promotion Mix Product’ s Design Stores that Sell the Product Product’…
Advertising This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head.…
1. Resources: Marketing an Introduction / Gary Armstrong, Philip Kotler Advertising, Sales Promotion and Public Relations 2. Integrated Marketing Communication Direct Marketing…
1. Duke EllingtonF. Scott FitzgeraldBillie HolidayLouis Armstrong 2. Voting for the AntiWilson“Harding will not try to be an autocrat, but will do his best to carry on…
PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial…
1. 08/20/09 Chapter Eleven Reported By:Mina F. Aureus 2. What is promotion Promotion meansa series of actionsimplemented by a company in order to motivate and cultivate buys’…
1. Good morning Every oneToday We are dealingabout communication 2. Tables of contents• Communication• Integrated Marketing Communication process and Mix• Advertising…