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Slide 1Advertising and Public Relations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15 Slide 2 Copyright © 2011 Pearson Education, Inc. Publishing…

Slide 1Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications…

Slide 1Communicating Customer Value: Integrated Marketing Communications Strategy 14 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you…

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1.Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 142. Learning Objectives After studying this chapter, you should be able…

1.Lamb, Hair, McDaniel CHAPTER 16 Integrated Marketing Communications 2010-20112. LO1Discuss the role of promotion in the marketing mix LO2Discuss the elements of the promotional…