1. MarketingStephan Langdon, MBA, M Ed 2. Chapter Fourteen 3. Communicating Customer Value: Integrated Marketing Communications StrategyThe Promotion Mix Integrated Marketing…

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Slide 1Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications…

Slide 1Communicating Customer Value: Integrated Marketing Communications Strategy 14 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you…

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Chapter 14 - slide 1Chapter FourteenCommunicating Customer Value: Integrated Marketing Communications StrategyChapter 14 - slide 2Copyright 2010 Pearson Education, Inc. Publishing…

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