1. Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter, you should be…
1.Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 142. Learning Objectives After studying this chapter, you should be able…
14-* -* Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating…
Achieving Customer Engagement An Introduction to Marketing Communications Dr Claire McCamley * Marketing communications is a management process through which an organisation…