Business Module 8 the promotional mix

1. Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy 2. Communicating Customer Value: Integrated Marketing Communications Strategy…

Business Module 5 integrated marketing communication strategy

1. Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter, you should be…

Business Module 5 integrated marketing communication strategy

1.Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 142. Learning Objectives After studying this chapter, you should be able…