CHAPTER 1A PROMOTION MIX 5M’S OF ADVERTISING (major decisions) Marketing Communication Mix or Promotion Mix Product’ s Design Stores that Sell the Product Product’…
Principles of Marketing Lecture-34 Summary of Lecture-33 Advertising The Five Mâs of Advertising Mission Sales goals Adver- tising objectives Message Message generation…
Principles of Marketing Lecture-34 Summary of Lecture-33 Advertising The Five Mâs of Advertising Mission Sales goals Adver- tising objectives Message Message generation…
18B INTEGRATED MARKETING COMMUNICATIONS - 2 TYPES OF ADVERTISEMENTS An objective for every target market LO1 DEVELOPING THE AD PROGRAM Advertising Categories LO2 DEVELOPING…
ROAD MAP: Integrated marketing communications Five promotion tools and the factors that must be considered in shaping the overall promotion mix. Advertising: The major decisions…