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Education Advertising plann pengantar iklan dan marcomm

1. ADVERTISING Planning Marcomm & Advertising, Fikom, UMB, 2013 Judhie Setiawan, M.Si 2. +Six Steps of the Communication Process Step 1 Identify Target Audience Step…

Education Advertising

1. Chapter 19 Managing Advertising, Sales Promotion and Public Relations Marketing Management Tenth Edition Philip Kotler 2. Objectives Developing & Managing an Advertising…

Documents 1 Chapter 15 Advertising, Sales Promotion, and Public Relations.

Slide 11 Chapter 15 Advertising, Sales Promotion, and Public Relations Slide 2 2 What is Advertising? Advertising is Any Paid Form of Nonpersonal Presentation and Promotion…

Documents Chapter 9 PROMOTION. Objectives Developing & Managing an Advertising Program Deciding on Media &...

Slide 1Chapter 9 PROMOTION Slide 2 Objectives Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relation…

Education Promotion mix

1.Sales Promotion MIX 2. What is Promotional Mix? The Promotional mix is a combination of the different types of promotion. Promotion keeps the product in the minds…

Documents 322_Advertising, Sales Promotion, & Public Relations

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations 12 12-* Integrated Marketing Communication 12-* Push vs. Pull Promotion Strategy 12-*…

Documents Principles of Marketing Lecture-34. Summary of Lecture-33.

Principles of Marketing Lecture-34 Summary of Lecture-33 Advertising The Five Mâs of Advertising Mission Sales goals Adver- tising objectives Message Message generation…

Documents Principles of Marketing

Principles of Marketing Lecture-34 Summary of Lecture-33 Advertising The Five Mâs of Advertising Mission Sales goals Adver- tising objectives Message Message generation…

Documents 1 Communication: Advertising, Sales Promotion, and Public Relations Business Communication.

Communication: Advertising, Sales Promotion, and Public Relations Business Communication 12-* Integrated Marketing Communication 12-* Push vs. Pull Promotion Strategy 12-*…

Documents Principles of Marketing Lecture-35. Summary of Lecture-34.

Slide 1 Principles of Marketing Lecture-35 Slide 2 Summary of Lecture-34 Slide 3 Media Scheduling Slide 4 Step 1. Decide on Reach, Frequency, and Impact Step 1. Decide on…