A Global Perspective 15 Advertising and Public Relations Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming HonPowerPoint slides…
1. PRESENTATION ON ADVERDISMENT 2. PRESENTED BY •ARSALAN AHMED 3. WHAT IS ADVERTISING •Any paid form of non-personal presentation and promotion of ideas, goods, or services…
1. P R O M O T I O N - Advertising 2. 3. Why Do We Do Advertising Personal Selling is preferred, because it is so effective - but, it is expensive sometimes to contact…
1. TOP 10 Learning Questions for Chapter 18 – Managing Mass Communication Theresia Situmorang September 16, 2011 www.tualitorphory.blogspot.com 2. 1. Major Decisions in…
Slide 1Chapter 9 PROMOTION Slide 2 Objectives Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relation…
1.“Advertising is any paid form of nonpersonalpresentation and promotion of ideas, goods, orservices by an identified sponsor.”Philip Kotler2. “Advertising not only…