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Documents Principles of Marketing - Advertising & Public Relations

A Global Perspective 15 Advertising and Public Relations Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming HonPowerPoint slides…

Education Advertising

1. PRESENTATION ON ADVERDISMENT 2. PRESENTED BY •ARSALAN AHMED 3. WHAT IS ADVERTISING •Any paid form of non-personal presentation and promotion of ideas, goods, or services…

Business Advertising 2

1. P R O M O T I O N - Advertising 2.   3. Why Do We Do Advertising Personal Selling is preferred, because it is so effective - but, it is expensive sometimes to contact…

Marketing Types of advertisement

1. 1 2. Types of Advertising 2 1. Print Advertising 2. Outdoor Advertising 3. Broadcast advertising 4. Covert Advertising 5. Surrogate Advertising 6. Public Service Advertising…

Business Top 10 learning question

1. TOP 10 Learning Questions for Chapter 18 – Managing Mass Communication Theresia Situmorang September 16, 2011 www.tualitorphory.blogspot.com 2. 1. Major Decisions in…

Education Advertising

1. Chapter 19 Managing Advertising, Sales Promotion and Public Relations Marketing Management Tenth Edition Philip Kotler 2. Objectives Developing & Managing an Advertising…

Education V53 top 10 questions ch. 18

1. TOP 10 Learning Questions forCh. 19 MANAGING MASSCOMMUNICATIONSLenilynne GoDec. 17, 2010lenilynnego.blogspot.comRBSD- lenilynnego.blogspot.comMarketing Department 2. Q1:…

Documents Chapter 9 PROMOTION. Objectives Developing & Managing an Advertising Program Deciding on Media &...

Slide 1Chapter 9 PROMOTION Slide 2 Objectives Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relation…

Business Meaning and role of advertising

1.“Advertising is any paid form of nonpersonalpresentation and promotion of ideas, goods, orservices by an identified sponsor.”Philip Kotler2. “Advertising not only…

Education Advertising and sales promotions

1. Advertising & Sales PromotionAdvertising & Sales Promotion 2. Marketing MixMarketing Mix  Advertising (paid non-personal presentation)  Sales Promotion (incentives…