Slide 1 UK Online Advertising The Success Story Guy Phillipson – CEO In this presentation • Online overtakes TV • Audience and Broadband • 5 reasons for success •…
1. Increasing Online Confidence Understanding online media planning and buying Alastair Cartwright July 2009 2. A bit about me 11 years online experience Part of senior management…
1. Aggregate demand andaggregate supply 2. Keynesian theory General theory of employment, interest andmoney Level of output/income and employmentdepends on level of…
1. Time Well Spent The Magazine Publishing Industry's Online NicheKim Kooren 2. Time Well Spent The Magazine Publishing Industry’s Online NicheIntroduction Writers’…
1. Start-up Life The Good, The Bad, The Awesome. 2. What Is A Startup? A startup company or startup is a company, a partnership or temporary organization designed to search…
1. PERFORMANCE IN TRADITIONAL & MOBILE MEDIAExtending the Affiliate Model@hatmatic 2. Topic for discussionCan we apply the affiliate model to other media channels?If…
Slide 11 Chapter 15 Advertising, Sales Promotion, and Public Relations Slide 2 2 What is Advertising? Advertising is Any Paid Form of Nonpersonal Presentation and Promotion…
Slide 1Chapter 9 PROMOTION Slide 2 Objectives Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relation…