ASP-2009 BATCH CLASS 2 Evolution of IMC • A task force from the American Association of Advertising Agencies (the “4As”) developed one of the first definitions of integrated…

Comparative Analysis of Consumer response towards TATA Motors & Others Executive Summary As TATA MOTORS is regarded as one of the best fuel efficient cars. Hence I conducted…

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Executive Summary The aim of this proposal is to further explain the details of the Integrated Marketing Communications plan of our unique multi-concept restaurant and pub,…

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Direct Marketing Direct Marketing DM is a system of marketing by which organizations communicate directly With target customers to generate a response or transaction. This…

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1. False and Misleading Advertising 2. Advertising Advertising is a useful way to provide consumers with important information about products but it is used to entice consumers…

Presentation on Deodorant Market The Battle Of The Deodorants The Zatak brand is seen as the direct competitor to Axe which is also doing well because it¶s been pricing…