1. 08/20/09 Chapter Eleven Reported By:Mina F. Aureus 2. What is promotion Promotion meansa series of actionsimplemented by a company in order to motivate and cultivate buys’…

Slide 1Sales Promotion Chapter Eleven Slide 2 Copyright ©2011 Pearson Education, Inc., Publishing as Prentice Hall 11-2 Key Learning Points How sales promotion differs from…

Slide 1Chapter Objectives Personal Selling and Sales Promotion CHAPTER 17 1 2 4 7 8 Describe the role of todays salesperson. Describe the four sales channels. Describe the…

Slide 1 Slide 2 Sales Promotion Chapter 18 Slide 3 Ch 18: Sales Promotion 2 Sales Promotion Using incentives to create a perception of greater brand value Consumer Market…

Slide 1Personal Selling and Sales Promotion Chapter 16 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON Slide 2 1 Personal Selling Discuss the role of a…

1. ADVERTISING AND SALES PROMOTION CHAPTER 3 & 4 2. Introduction Objectives Importance Classification Of Advertisement Economic Effects Of Ads Social Effects Of Ads 3.…