1 0 Media Planning and Strategy McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights rese Media Expenditures to Reach $1 Trillion Traditional…

1. @ ONSUMIENDO ¿MARKETING DATA ANALYSIS? 2. 2Marketing Panel RADDAR-SAP Colombia 2014 - 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0 10,0 - 1,0 2,0 3,0 4,0 5,0 6,0 7,0 8,0 9,0 10,0…

Slide 1 Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 A series of decisions involving the delivery of messages to audiences Goals…

Slide 1 Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Media Expenditures to Reach $1…

Slide 1 Media Planning & Measurement MKT 3850 Dr. Don Roy Slide 2 Media Planning Measures 1.Response Rate 2.Cost per Response (CPR) 3.Cost per Thousand (CPM) 4.Cost per…

C3 Ratings Commercial-to-program retentionâany surprises? Nick at Nite: 95.69% Hallmark Channel: 94.03% The Weather Channel: 92.7% Cartoon Network: 92.30% ESPN: 91.22% CBS:…

Interactive Ad of the Day 11-* Let us pause and pay tribute 11-* 3-*** C3 Ratings 11-* Media Planning and Buying Advertising Principles and Practices Key Media Planning Decisions…

Media Terminology 10-* Media Terminology - continued 10-* Test Your Knowledge For EACH of the items listed below, determine which is a medium and which is a media vehicle:…

MEDIA PLANNING Media Planning Definitions i. The process of deciding how to most effectively get your marketing communications seen by your target audience. ii. A process…