1 0 Media Planning and Strategy McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights rese Media Expenditures to Reach $1 Trillion Traditional…

1. Media Planning and Strategy© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Media Terminology Media Media Planning PlanningA series of decisions involving the…

Slide 1 Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 A series of decisions involving the delivery of messages to audiences Goals…

Slide 1 Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Media Expenditures to Reach $1…

WHERE/WHEN/HOW CDI/BDI/INDEX CPM/CPP REVIEW WHAT IS REACH? -% OF PEOPLE EXPOSED TO A MESSAGE WHAT IS EXCLUSIVE REACH? -% OF DIFFERENT PEOPLE EXPOSED TO A MESSAGE WHAT IS…