Documents Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Slide 1 Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 A series of decisions involving the delivery of messages to audiences Goals…

Documents Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies,...

Slide 1 Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Media Expenditures to Reach $1…