Documents Chapter 10

1 0 Media Planning and Strategy McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights rese Media Expenditures to Reach $1 Trillion Traditional…

Education Adver & media

1. Media Planning and Strategy© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Media Terminology Media Media Planning PlanningA series of decisions involving the…