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1. How Brands Grow A summary. 2. Introduction Upon hearing ‘How Brands Grow’ referenced & adhered to by several of my clients, I decided to pull together this summary…

BRAND EQUITY Definition It is the added value endowed on products & services. It may be reflected in the way consumers think, feel & act with respect to the brand,…

Levi Strauss Europe, Middle East and North Africa Dirk Van Kemseke GfK Jaarcongres Fashion 2009 – April 1 2009 Agenda • • • • Levi Strauss EMEA GfK for the Levi’s®…

1. Innovation in multichannel marketing: McCain - it’s all goodHow McCain use integrated multichannel to drive brand consideration and sales 2. Business Challenge and Solution…

1. 1© Essence 2005—2014 Attribution & Our Approach Rupert Privett, Business Lead APAC 1 2. 2© Essence 2005—2014 Who we are A serious agency, built for the digital…

1. Content Marketing, an overview March 2013 Laura Porto Stockwell @lauraporto 2. Content that is developed or curated by a brand to provide added consumer value such as…

1. MEDIA & DIGITALmake theMOST of yourDIGITAL MARKETING [email protected] +11 202 7000 Twitter: @MoniqueLeech #MBSADigital1 2. We have heard some…

1. Outdoor connects with increasing numbers of people where they live and work. 1. 2. Cities  are  growing…. – For the first time in history, more of us live in cities…

1. The Benefit of a Cross Media Brand Strategy 2. Digital is a channel NOT a strategy Not meant to be utilized stand alone Complements traditional marketing communications…