Multicultural content marketing is the most effective way for brands to engage local audiences in the international market. This is especially true for companies expanding…
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability…
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities,…
Does your content work? It's a simple question. But, getting the answers can be a complex chore. Learn the essentials of assessing whether your content, or your client's…
The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve…
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the…
L'Association des bibliothécaires du Québec - Quebec Library Association 2014: Bibliothèques et design / Libraries by Design The table settings are perfect, décor…