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Business A Christmas Story: Content marketing for digital success in a multicultural world

Multicultural content marketing is the most effective way for brands to engage local audiences in the international market. This is especially true for companies expanding…

Business FEEDING THE CONTENT MONSTERS

YouTube's recommended approach to content & programming are outlined in this presentation. From the 3 C's to the 3 H's, after reading you'll have…

Business The Content Strategy of Thought Leadership

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability…

Business Content strategy for library websites

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities,…

Business Does Your Content Work for People? Essentials for Evaluating Your Client's Content

Does your content work? It's a simple question. But, getting the answers can be a complex chore. Learn the essentials of assessing whether your content, or your client's…

Business A six step content marketing model

The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve…

Business Context As A Content Strategy: Creating More Meaningful Web Experiences Through Contextual Filtering

This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the…

Data & Analytics Getting started with Content Strategy / Michele-Ann Jenkins

L'Association des bibliothécaires du Québec - Quebec Library Association 2014: Bibliothèques et design / Libraries by Design The table settings are perfect, décor…

Design This is not a content marketing workshop

Presented to the American Chamber of Commerce in Prague, October 2013