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Business The conquest of indifference

1. THE CONQUEST OFINDIFFERENCE WIEDEN+KENNEDY AMSTERDAM+ 2. OR:WHY HUMILITY MIGHT BE CREATIVITY’S BEST STARTING POINT 3. THIS IS THELANGUAGE OFMARKETING... 4. ‘FANS’…

Documents Measuring the Contributions of Brand to Shareholder Value

V O LU M E 2 1 | N U M B E R 4 | FAL L 2 0 0 9 Journal of APPLIED CORPORATE FINANCE A MO RG A N S TA N L E Y P U B L I C AT I O N In This Issue: Market Efficiency and Risk…

Business Jumptap Biscuit Holes Case Study

1. Panel List : Cathy Kellner-Diaz, Mendelsohn Zien/Hardee’s Michael Ahearn, iLoop Mobile Paran Johar, Jumptap Joy Liuzzo, InsightExpress HARDEE’S BISCUIT HOLES CASE…

Documents RTE Digital Sales - Rich Media

1. RTÉ DigitalInnovation & Rich Media 2. What is Rich Media? Rich Media allows you to directly engage with your audience, through innovative, creative & interactive…

Business IPG Lab - 7 Things We've Learned

1. Download This Report http://bit.ly/17nZBei Media Trial Program© 2013 IPG Media Lab • Proprietary & Confidential1 2. Media Trial Program© 2013 IPG Media Lab •…

Documents Break Even adv - Mobile Adv

1. targeting network 2. Il Mobile in Italia  66% la penetrazione degli smartphone (su totatle individui 11-74 anni)*  32 milioni di smartphone entro 2012 *  15 milioni…

Business Phu truong & stephen hunt tube mogul

1. PLAN,BUY&OPTIMISE VIDEOSPEND SOLUTIONSTOHELPBRANDS Viewability Brand Masterclass Stephen Hunt, Managing Director AU/NZ Phu Truong, Managing Director SEA 2. All Formats,…

Business Brand Tracking - Taking The Pulse On Your Brand

1. Michaela Mora @rinsights Twitter hashtag: #brandtrackingwww.relevantinsights.com 2. Agenda 1. What is brand and brand equity?2. What brand metrics should betracked?3.…

Documents Mobile Sports Group Automotive Case Studies

1. GMC mobile search effort results in 44% lift in purchase intentThere are fundamental differences between mobile search and PC search. The most obviousdifference is the…

Business Dachis Group Super Social 2012

1. Marketers need something better than AdMeter.Social media is the answer.Who eallyWON SUPERBOWL? the dbranLet’ ask ocial media.In 1989 USA Today introduced the world…