Over 90% of urban consumers in Russia know a multitude of German brands and show a strong preference for them. German brands are liked among all three social classes represented…

PowerPoint-Präsentation The 2010 FedEx/Ketchum Social Media Benchmarking Study A Note from FedEx and Ketchum Dear Colleague, We are excited to present you with our findings…

A case study of Godrej to discuss the branding strategies.. Only FMCG sector is taken into consideration.

ACCORDING TO KELLER 1 Motivation for Customer-Based Brand Equity Model aren‟t always sure how to build one.  CBBE model was designed to be …  comprehensive …

Brand Management Dr. Vibhuti Tripathi, SMS What is a Product? • Anything that can be offered to a market for attention, acquisition, use or consumption. • Satisfies a…

Alkesh Dinesh Mody Institute for Financial and Management Studies Department of Mumbai University Integrated Marketing Communication Manage, Design and Monitor Ad Budget…

BRAND EQUITY Definition It is the added value endowed on products & services. It may be reflected in the way consumers think, feel & act with respect to the brand,…

1. BE the BRANDIdentify with the Company Soul[]Torben Valsted 2. Not a Preacher nor a Guru but Always in Search of the “Truth”Good judgment comes from experience. Experience…

1. Presented By: MUHAMMAD ARIF ZIA MS MANAGEMENT Multiple Roles for Branding In International Marketing 2. Purpose The purpose of this study is to empirically examine the…