BRAND EQUITY Definition It is the added value endowed on products & services. It may be reflected in the way consumers think, feel & act with respect to the brand,…

1. The Proof 1 The business case for newspaper advertising as part of the media mix 2. 2 Phil Toms Marketing Controller, Shredded Wheat “This is the second year we’ve…

1. The Proof The business case for newspaper advertising as part of the media mix 2. 2 Newspapers generate 4% additional sales for Hovis both immediately and 6 weeks post…

Slide 1Sustainable Management Session 3 Product and Services – critical relationship with BRAND Ansoff matrix for development decisions Colin Love Director MSc Strategic…

1. ROLE OF CREATIVITY 2. Advertising creativity ADVERTISING: the activity of attracting public attention to a product or business; the business of designing and…

1. Marketing Plan 2. Marketing Plan Executive Summary Marketing Objectives What image does your product have in the eyes of the consumer? What marketing channels will you…

Brand Management of Cadbury • Brand management begins with having a thorough knowledge of the term “brand”. • It includes developing a promise, making that promise…

Evaluation Question 2 Final promotional package Here is my final promotional pack with a link to the in the blog post Continuity I feel that my package fitted well together…

Evaluation Question 2 Final promotional package Here is my final promotional pack with a link to the in the blog post Continuity I feel that my package fitted well together…

Slide 1UCE Business School Markoms B 2002-3 presentation #B304 Branding Background Slide 2 UCE Business School Learning Outcomes  By the end of the session, students will…