From Fargo to the World of Brands Also by David Aaker Brand Portfolio Strategy Brand Leadership (with Erich Joachimsthaler) Building Strong Brands Managing Brand Equity Brand…

1. Product and Brand Management 2. What is a product? A product is any offering by a company to a market that serves to satisfy customer needs and wants. It can be an object,…

1. Marketing: Branding & Its Process 2. What is a Brand? A brand is more distinctive than a product. • It’s first of all a name, a means of identification. • Secondly…

1. Brand CreationOffensive & Defensive Competitive AdvantageBy: Mohamed Mousa 2. Brand &Competitive Advantage Definition • A Brand is a product, service, or concept…

1. Issues in Product Management What is a product? 5 Levels of a product (core, actual, and augmented) Product Classification (goods vs services, durable vs nondurable, consumer…

Slide 1CH 4CH 4 Signaling and Managing Competition Kent B. Monroe (2007). Pricing: Making Profitable Decisions. 3 rd Edition (Singapore: McGraw-Hill). Slide 2 02 Chapter…

Slide 1Sustainable Management Session 3 Product and Services – critical relationship with BRAND Ansoff matrix for development decisions Colin Love Director MSc Strategic…

Slide 1CHAPTER 6 BUSINESS STRATEGIES Slide 2 Strategic Planning Strategic Options Global Market-driven Strategies Major Marketing Strategies Slide 3 STRATEGIC PLANNING Core…

Slide 1Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 4: Product Decisions 11. Product and Service Strategies 12. Category…

1.Chapter 7 Con’t Product, Services, and Branding StrategiesCon’t2. Branding Decisions A brand is a name, term, symbol, or any other unique element of a product that…