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From Fargo to the World of Brands Also by David Aaker Brand Portfolio Strategy Brand Leadership (with Erich Joachimsthaler) Building Strong Brands Managing Brand Equity Brand…

Documents Flamingo gamechangers presentation

1. WHAT IS GAME CHANGERS? The Game Changers series is an annual exploration of what’s driving change in the world of brands 2. THE NEW MAINSTREAM We set out to determine…

Business Brands for the Future - Santosh Desai, Future Brands at the IndiaSocial Summit 2012

1. Brands of the FutureNew Delhi, 3rd April 2012 2. At one level, we all know this particular story 3. Ceding controlActing, not speakingEngagement Communities Listening…

Documents EMERGING TRENDS IN LIFESTYLE RETAILING

1. Panel Discussion: Emerging Trends in Lifestyle Retailing Feb 6 2014. 2. Panelists (from Left to Right)• • • • •Vasanth Kumar, ED, Max Retail Rahul Mehta - President,…

Business Event and Conference Profile 2009

1. Event & Conference International (Pvt.) Ltd. Exhibitions:Conferences:Launching:Press Conferences:Product Displays 2. Event and Conference isone of the leading provider…

Documents The IH Brand Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher...

Slide 1The IH Brand Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training Slide 2 The IH Brand Slide 3 What is a brand? Slide…

Education Ibahrine Chapter 9 Culture And Advertising Appeals

1.Chapter 9 Culture andAdvertising Appeals 2. APPEALS IN ADVETISING The appeal in advertising is a comprehensive concept The appeal includes values and motives that define…

Services HH Global - HP

1. HH Webinar [email protected] 2. The Team 2 The Print Technologists 2 The Print Experts The World of Brands 3. Agenda 3 3 Brand challenges Case studies: digital print…

Technology Trend report from SXSW 2015: 20 Interesting Microtrends

Trend report from SXSW 2015: 20 Interesting Microtrends Partnership: MILLENIALS’ McREVENGE? A PR slip-up with the “Ex Cops” brand has left its mark on McDonald’s…

Marketing Trendreportfromsxsw2015 20interestingmicrotrends-150403131321-conversion-gate01

Trend report from SXSW 2015: 20 Interesting Microtrends Partnership: MILLENIALS’ McREVENGE? A PR slip-up with the “Ex Cops” brand has left its mark on McDonald’s…