From Fargo to the World of Brands Also by David Aaker Brand Portfolio Strategy Brand Leadership (with Erich Joachimsthaler) Building Strong Brands Managing Brand Equity Brand…
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Trend report from SXSW 2015: 20 Interesting Microtrends Partnership: MILLENIALS’ McREVENGE? A PR slip-up with the “Ex Cops” brand has left its mark on McDonald’s…
Trend report from SXSW 2015: 20 Interesting Microtrends Partnership: MILLENIALS’ McREVENGE? A PR slip-up with the “Ex Cops” brand has left its mark on McDonald’s…