HH Global - HP

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2. The Team 2 The Print Technologists 2 The Print Experts The World of Brands 3. Agenda 3 3 Brand challenges Case studies: digital print integrated campaigns > Outdoor > Customised Collateral & DM > Retail Loyalty Tools and resources available Q&A 4. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Inspiring the power of digital print with Brands and Agencies Marketing Managers Account Managers Creative Directors Packaging Innovators Supply Chain Managers Strategic Planners 5. Media Univers e Expand s Marketing Challenges 6. Case Studies Integrated Campaigns Delivering Brand Value Driving Customer Engagement Increasing Response rates 7. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Result ... Program expanded to entire 1.6M loyalty card customer base Increased Loyalty Increased average shopping cart value Increased number of coupons used/household Increased Households using coupons 8. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Today Efficiency: Concentrating useful promotions in smaller document less time & effort to plan Make sure customers obtain maximum benefit especially over longer periods Sustainability: Greener promotions: 1,600,000 * 16 pages * 26 leaflets = 665,600,000 pages saved Customer Value: Helping customer choose & gain time by limiting the number of coupons 9. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Today Happy Customers 10. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Six Reasons Digital Print Print Belongs in Your Clients Media Mix It cuts through email clutter by getting into the home to make an emotional connection. It uses content and storytelling to build awareness and purchase intent. It offers customers a chance to browse (vs. searching on a website). It can be integrated with online tactics: digital editions, mobile apps, social media, and commerce websites. It lets you finely target your list for both acquisition and reactivation of lapsed customers. It provides tangible, measurable ROI. 11. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Tools and Resources YouTube Graphic arts channel Discover digital playlist 41 videos Discover digital site www.hp.com/go/discoverdigita l 12. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Thank You