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1. The Benefit of a Cross Media Brand Strategy 2. Digital is a channel NOT a strategy Not meant to be utilized stand alone Complements traditional marketing communications…

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Slide 1Starbucks Coffee Company Starbucks Coffee Company Slide 2 Starbucks Today 13,500+ stores in 40 countries Approximately 44 million customer visits per week worldwide…

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Consumer research on the impact of brand-initiated social media activity July 2013 3 Demonstrate the effectiveness of social media at all levels of the purchase funnel and…

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1. Concept Statement 3. Goal Anyone who is a child at heart, and those who have lost touch with their inner child". 2. Target Audience Creating a series of very distinguish…