Top Banner
Starbucks Coffee Company Starbucks Coffee Company
9
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Starbucks Coffee Company Starbucks Coffee Company.

Starbucks Coffee CompanyStarbucks Coffee Company

Page 2: Starbucks Coffee Company Starbucks Coffee Company.

Starbucks TodayStarbucks Today

13,500+ stores in 40 countries13,500+ stores in 40 countries

Approximately 44 million customer visits Approximately 44 million customer visits per week worldwideper week worldwide

More than 145,000 partners More than 145,000 partners (employees)(employees)

15 consecutive years of comparable 15 consecutive years of comparable store sales growth >5%store sales growth >5%

Page 3: Starbucks Coffee Company Starbucks Coffee Company.

The Bahamas5Puerto Rico

22

Growing Presence InternationallyGrowing Presence Internationally

Cyprus 7

Germany 75

Ireland 10

Jordan6

Kuwait38

Lebanon11

France 30

Oman5

Qatar 9

South Korea 187

Switzerland 31

Taiwan 189

Thailand91

UAE 46

UK 528 Turkey

62

Philippines 106

Canada725

Japan 665

Bahrain 8

Saudi Arabia52

Spain 58

Mexico116

Peru9

Chile17

Malaysia 79

Indonesia 48

New Zealand47

Singapore42

Austria 11

Australia89

China288

500 + Brazil2

India

In 2007, Starbucks expects to open >6 stores per day worldwideIn 2007, Starbucks expects to open >6 stores per day worldwideIn 2007, Starbucks expects to open >6 stores per day worldwideIn 2007, Starbucks expects to open >6 stores per day worldwide

100 - 500

< 100

U.S.9,401

Note: Store count as of December 31, 2006.Note: Store count as of December 31, 2006.

Greece 52

Egypt1

Page 4: Starbucks Coffee Company Starbucks Coffee Company.

Product InnovationProduct Innovation

Page 5: Starbucks Coffee Company Starbucks Coffee Company.

Leveraging The BrandLeveraging The Brand

texttext

Page 6: Starbucks Coffee Company Starbucks Coffee Company.

Global Consumer Products Global Consumer Products Group Group

Unique distribution Unique distribution

channel outside channel outside

Starbucks retail storesStarbucks retail stores

Provides brand / Provides brand /

channel expansionchannel expansion

Opportunity to reach Opportunity to reach

broader consumer broader consumer

base, build brand base, build brand

awarenessawareness

Page 7: Starbucks Coffee Company Starbucks Coffee Company.

C.A.F.E. PracticesC.A.F.E. Practices Starbucks Sustainable Buying GuidelinesStarbucks Sustainable Buying Guidelines

Prerequisites:Prerequisites: • High-quality coffeeHigh-quality coffee• Economic transparencyEconomic transparency – –

providing documentation providing documentation through the supply chainthrough the supply chain

Independently Verified Independently Verified and Scored Criteria:and Scored Criteria:• Social ResponsibilitySocial Responsibility• Environmental LeadershipEnvironmental Leadership

- coffee growing coffee growing - coffee processing- coffee processing

www.scscertified.com/starbuckswww.scscertified.com/starbucks

SocialSocialResponsibilityResponsibility

EnvironmentalEnvironmentalLeadershipLeadership

ProductProductQualityQuality

EconomicEconomicAccountabilityAccountability

C.A.F.E.C.A.F.E.

PracticesPractices

The Four Fundamentals of C.A.F.E. PracticesThe Four Fundamentals of C.A.F.E. Practices

ComponentsComponentsPrerequisitesPrerequisites

Page 8: Starbucks Coffee Company Starbucks Coffee Company.

Starbucks Corporate Citizenship Starbucks Corporate Citizenship And Responsible PurchasingAnd Responsible PurchasingC.A.F.E. PracticesC.A.F.E. Practices

During fiscal 2006 Starbucks:During fiscal 2006 Starbucks:Purchased 53% of itsPurchased 53% of itscoffee from approved coffee from approved C.A.F.E. Practices suppliersC.A.F.E. Practices suppliers6% of its total purchases were 6% of its total purchases were Fair Trade CertifiedFair Trade CertifiedTMTM coffeecoffee4% were 4% were certified organiccertified organic coffee coffee1% was 1% was conservationconservation (shade grown) (shade grown) coffeecoffee

Page 9: Starbucks Coffee Company Starbucks Coffee Company.

Corporate Social ResponsibilityCorporate Social ResponsibilityContributing positively to local communities and to the Contributing positively to local communities and to the environment is a guiding principle of Starbucks mission environment is a guiding principle of Starbucks mission statement and produces social, environmental and economical statement and produces social, environmental and economical benefits globallybenefits globally

In February 2006, initiated roll-out of new paper cup made with 10% post-In February 2006, initiated roll-out of new paper cup made with 10% post-consumer recycled content consumer recycled content

Made with 10% post-consumer fiber content, the hot-beverage cups look Made with 10% post-consumer fiber content, the hot-beverage cups look and perform the same as non-recycled paper cups, but will lower Starbucks and perform the same as non-recycled paper cups, but will lower Starbucks dependence on tree fiber by more than five million pounds annuallydependence on tree fiber by more than five million pounds annually

Starbucks announced in December 2005 that it will increase its Starbucks announced in December 2005 that it will increase its purchases of renewable energy from 5 percent to 20 percent of the purchases of renewable energy from 5 percent to 20 percent of the energy it takes to power its North America Company-operated stores energy it takes to power its North America Company-operated stores

This announcement makes Starbucks the largest corporate purchaser This announcement makes Starbucks the largest corporate purchaser of wind Renewable Energy Credits (RECs) in the United Statesof wind Renewable Energy Credits (RECs) in the United States