NISSAN
HONDA
CHEVROLET
VOLKSWAGEN
FORD
TOYOTA
HYUNDAI
MAZDAface
book
face
book 10,173,716
3,461,162
3,205,872
2,902,637
2,677,821
2,108,852
1,732,655
1,706,509
84,134
HIGHEST ACTIVATION RATEPost by Honda advertising its all-new 2015 Honda Fit
ACTIVATION RATE: .8%
FORD
NISSAN
HONDA
TOYOTA
VOLKSWAGEN
KIA
hyundai
mazda
477,207
459,598
358,559
341,639
306,044
282,594
164,982
152,833
144,112
most retweetsChevrolet's tweet promoting its internet capabilities for cars, trucks and crossovers with built-in 4G LTE WI-FIRETWEETS: 8,546
YOUT
UBE
YOUT
UBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
VOLKSWAGEN FORD VOLKSWAGEN
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
KIA
CHEVROLET
# Fans
# Followers
j u l y 2 0 1 4
SOCIALSNAPSHOT: auto
chevrolet
ford
honda
VOLKSWAGEN
hyundai
toyota
kia
nissan
295,724
181,930
125,836
86,076
70,463
58,696
32,531
26,664
14,986 mazda
# Subscribers
most viewedNissan advertising its tough
testing routine for vehicles as Bret Michaels performs his
song "Tough Love"views: 1,632,352
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Auto Average
Leading Brand
33,395 42,753 61,217
64,483 153,438 252,782
