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• SDC offers a straighter smile for 70% less via invisible aligners shipped direct to consumers, and is one of the top companies in the teledentistry industry
• 3 yr old startup with a big VC backing (These investors also started 1-800-contacts and SharperImage.com, amongst others)
• SDC’s co-founders, who are featured in Forbes 30 under 30 2017, met at Summer camp as teens (with braces on)
• So impressive in it’s business model that the company that owns SCD’s largest competitor, Invislalign®, invested in consolidating supply channels to meet demand
SMILE DIRECT CLUB (SDC) IS NASHVILLE’S FASTEST GROWING D2C STARTUP
• Primarily millennials who have some some disposable income• Savvy shoppers who care about making smart purchasing decisions• A mix of gender and ethnicities in urban and suburban areas• Outgoing and confident in their looks, but want to make a visible
improvement• Very active on social media
SDC HAS AN ENGAGED SOCIAL AUDIENCE OF YOUTHFUL, SAVVY SMILING PEOPLE
• Both Nashville’s Mayor and Tennessee’s Governor gave SDC accolades in announcing their plans to create 440 Nashville area jobs within the next 5 years, including customer service.
• SDC has at least 1 Social Care position listed on the company’s LinkedIn jobs page, so that’s a hint they are thinking in the right direction.
• As context for the scalability options, Comcast has over 200 employees on their Digital Care Team.
Bottom Line: There’s lots of room for this brand to grow with so many active social media customers!
SDC ANNOUNCED AN EXPANSION IN CUSTOMER SERVICE POSITIONS
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Sources & Links
• #WhatMakesMeSmile | Source: SocialMention, Feb 2017http://www.socialmention.com/search?t=all&q=%23whatmakesmesmile&btnG=Search
• Forbes 30 Under 30 2017: Retail & Ecommerce:https://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/30-under-30-2017/retail-ecommerce/
• SmileDirectClub | About Ushttps://smiledirectclub.com/about/
• SDC: In the Press https://smiledirectclub.com/press/
• Governor Haslam, TNECD Announce SmileDirectClub, LLC to Expand in Nashville