NISSAN HONDA CHEVROLET VOLKSWAGEN FORD TOYOTA HYUNDAI MAZDA facebook twitter facebook 10,173,716 3,461,162 3,205,872 2,902,637 2,677,821 2,108,852 1,732,655 1,706,509 84,134 HIGHEST ACTIVATION RATE Post by Honda advertising its all-new 2015 Honda Fit ACTIVATION RATE: .8% FORD NISSAN HONDA TOYOTA VOLKSWAGEN KIA hyundai mazda 477,207 459,598 358,559 341,639 306,044 282,594 164,982 152,833 144,112 twitter most retweets Chevrolet's tweet promoting its internet capabilities for cars, trucks and crossovers with built-in 4G LTE WI-FI RETWEETS: 8,546 YOUTUBE YOUTUBE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics VOLKSWAGEN FORD VOLKSWAGEN METHODOLOGY PARTICIPANT ENGAGEMENT KIA CHEVROLET # Fans # Followers j u l y 2 0 1 4 SOCIAL SNAPSHOT: auto chevrolet ford honda VOLKSWAGEN hyundai toyota kia nissan 295,724 181,930 125,836 86,076 70,463 58,696 32,531 26,664 14,986 mazda # Subscribers most viewed Nissan advertising its tough testing routine for vehicles as Bret Michaels performs his song "Tough Love" views: 1,632,352 Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Auto Average Leading Brand 33,395 42,753 61,217 64,483 153,438 252,782
Social Snapshot July 2014
Jun 26, 2015
Check out the second edition of Performics new Social Snapshot which tracks social performance of industry leaders in automotive- including industry averages and participant insight! Stay tuned for next month’s Snapshot featuring a new vertical.
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NISSAN
HONDA
CHEVROLET
VOLKSWAGEN
FORD
TOYOTA
HYUNDAI
MAZDAface
book
face
book 10,173,716
3,461,162
3,205,872
2,902,637
2,677,821
2,108,852
1,732,655
1,706,509
84,134
HIGHEST ACTIVATION RATEPost by Honda advertising its all-new 2015 Honda Fit
ACTIVATION RATE: .8%
FORD
NISSAN
HONDA
TOYOTA
VOLKSWAGEN
KIA
hyundai
mazda
477,207
459,598
358,559
341,639
306,044
282,594
164,982
152,833
144,112
most retweetsChevrolet's tweet promoting its internet capabilities for cars, trucks and crossovers with built-in 4G LTE WI-FIRETWEETS: 8,546
YOUT
UBE
YOUT
UBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
VOLKSWAGEN FORD VOLKSWAGEN
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
KIA
CHEVROLET
# Fans
# Followers
j u l y 2 0 1 4
SOCIALSNAPSHOT: auto
chevrolet
ford
honda
VOLKSWAGEN
hyundai
toyota
kia
nissan
295,724
181,930
125,836
86,076
70,463
58,696
32,531
26,664
14,986 mazda
# Subscribers
most viewedNissan advertising its tough
testing routine for vehicles as Bret Michaels performs his
song "Tough Love"views: 1,632,352
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Auto Average
Leading Brand
33,395 42,753 61,217
64,483 153,438 252,782
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