CONNECT WITH US performics.com facebook.com/performics twitter.com/performics American express* CAPITAL ONE BANK OF AMERICA CITIBANK* DISCOVER CHASE* facebook twitter facebook 6,552,184 2,976,806 1,891,959 1,768,706 1,591,345 1,426,857 HIGHEST ACTIVATION RATE Post by Citibank US showing a quick fix for melting ice cream using hashtag #WellPlayed ACTIVATION RATE: 5% American Express citibank capital one discover chase 741,706 329,702 136,802 98,551 67,166 57,948 twitter most retweets Tweet by Capital One advertising travel options using Venture's #YesMiles RETWEETS: 2,672 YOUTUBE YOUTUBE Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 bank of america chase bank of america METHODOLOGY PARTICIPANT ENGAGEMENT bank of america** # Fans # Followers AMERICAN EXPRESS BANK OF AMERICA CITIBANK CAPITAL ONE CHASE DISCOVER 40,253 11,638 5,680 3,988 2,891 2,546 # Subscribers most viewed Video by American Express advertising Change- a film about Americans without access to certian financial options, and giving them hope views: 816,048 *Aggregation of institution/card specific pages **BofA_Community Twitter handle S E P T E M B E R 2 0 1 4 SOCIAL SNAPSHOT: finance *July data Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Finance Average Leading Brand 9,829 6,006 38,983 42,279 25,719 118,358
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CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
American express*
CAPITAL ONE
BANK OF AMERICA
CITIBANK*
DISCOVER
CHASE*
face
book
face
book 6,552,184
2,976,806
1,891,959
1,768,706
1,591,345
1,426,857
HIGHEST ACTIVATION RATEPost by Citibank US showing a quick �x for melting ice cream
using hashtag #WellPlayedACTIVATION RATE: 5%
American Express
citibank
capital one
discover
chase
741,706
329,702
136,802
98,551
67,166
57,948
most retweetsTweet by Capital One advertising travel options using Venture's #YesMilesRETWEETS: 2,672
YOUT
UBE
YOUT
UBE
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
bank of america chase bank of america
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
bank of america**
# Fans
# Followers
AMERICAN EXPRESS
BANK OF AMERICA
CITIBANK
CAPITAL ONE
CHASE
DISCOVER
40,253
11,638
5,680
3,988
2,891
2,546
# Subscribers
most viewedVideo by American Express advertising Change- a �lm about
Americans without access to certian �nancial options, and giving them hope
views: 816,048
*Aggregation of institution/card speci�c pages
**BofA_Community Twitter handle
S E P T E M B E R 2 0 1 4
SOCIALSNAPSHOT: finance
*July data
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Finance Average
Leading Brand
9,829 6,006 38,983
42,279 25,719 118,358
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