Tide LYSOL FEBREZE AIR WICK YANKEE CANDLE CLOROX FINISH MR CLEAN SCRUBBING BUBBLES WOOLITE OXICLEAN RESOLVE WINDEX CASCADE facebook twitter TIDE CLOROX FEBREZE OXICLEAN SCRUBBING BUBBLES MR CLEAN CASCADE WINDEX YANKEE CANDLE LYSOL FINISH RESOLVE AIR WICK WOOLITE facebook 4,190,120 2,198,260 1,904,420 1,389,020 1,283,780 1,085,130 1,035,040 983,020 976,650 603,410 504,520 407,320 235,170 190,070 175,470 HIGHEST ACTIVATION RATE Post by Glade, showing inspiration for its Pumpkin Pie Diner scent ACTIVATION RATE: 11.14% tide febreze glade yankee candle scrubbing bubbles mr clean woolite resolve cascade windex air wick* finish* lysol* oxiclean* 148,430 83,480 48,560 37,850 35,720 23,300 18,360 12,740 2,560 2,150 200 -- -- -- -- twitter most retweets Tide takes its cap off to celebrate Derek Jeter's career, using trending hashtag #FarewellCaptain RETWEETS: 724 YOUTUBE YOUTUBE 7,280 3,180 2,600 2,020 1,820 1,660 1,030 890 820 760 360 260 220 100 90 most viewed Febreze video showing the consequences of a mom who has gone #noseblind- someone who becomes immune to their own smells views: 1,110,886 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics GLADE CLOROX GLADE METHODOLOGY PARTICIPANT ENGAGEMENT GLADE clorox GLADE oCTOBER 2014 # Fans # Followers # Subscribers SOCIAL SNAPSHOT: Home CARE *Data from 9/17 - 10/17 Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Home Care Average Leading Brand 3,570 3,830 56,470 54,030 10,480 765,680 *No active Twitter handle