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Page 1: Instafarm Pitch Deck

A growers voice

!„As a grower I would love to sell my organic groceries to a

growing number of potential customers. But I don’t have the abilities to start and run an online shop.“

A customers voice

!„I would love to eat fresh organic food and support local growers.

But it’s too difficult to find and shop the groceries - especially when you don’t have much time.

!…

Page 2: Instafarm Pitch Deck
Page 3: Instafarm Pitch Deck

A mobile place for growers to sell their organic food to local customersA mobile place for growers to sell their

organic food to local customers

Page 4: Instafarm Pitch Deck

Organic farming is practiced in 162 countries It’s a 70 Billion USD business that will reach 187 Billion USD by 2019

North America and Europe have a market share of 94%

Transparency Market Research

Page 5: Instafarm Pitch Deck

Instafarm is a - mobile only - service. Growers open their own store in

minutes and sell their products as easy as taking a picture. They can

receive orders and accept payments wherever they are. It’s user

generated, community driven content makes the app unique.

Uh, That‘sFresh

Page 6: Instafarm Pitch Deck

You can now discover and buy organic food from local growers. Reserve the groceries, pay cashless and pick them up. Or choose a

delivery service. You get inspired by the „Leckerentdecker“ community.

A simple, intelligent photowall automatically shows you great groceries and dishes nearby,

matching your taste and recipes you love!

Page 7: Instafarm Pitch Deck

Instafarm Analytics & Ad Network

„Can you tell me: How many girls between 25 and 45 spend how much money on green vegetables, between 9 am and 3 pm on Fridays and Saturdays in Munich and San Francisco

and love recipes with Italian Parmesan cheese? Do they drink organic coffee or tea? Do they shop for 1, 2 or 4 people?

How long do they stay at which farmers market?“ !

Instafarm answers questions. Our Analytics and Ad Network is a tool that allows pr, marketing and ad professionals to get facts on consumer insights. Therefor they have to

register an annually paid account.

Page 8: Instafarm Pitch Deck

Instafarm Shop Button

!!!!!!

The Instafarm Shop Button is an affiliate program, that allows every publisher to make money by adding an Instafarm Shop Button

right to a recipe on a website or app. !

It’s as simple as adding a „like“- or „tweet“-button next to a post. By clicking the button you

sync the ingredients of the recipe with the Instafarm app. Now you can oder the groceries

at your local grower.

6,90 €

6,90 €

Page 9: Instafarm Pitch Deck

Oliver WinklerInstafarm Consultant

!CEO at COSEVEN GmbH, a technology agency

for Start-Ups like: OrderBird, Tado (German Nest), 16Tags, tumbie, orderella. Former Head

of IT Europe Barclays Bank

Peter BeckeFounder of Instafarm

!Art Director and Project Manager for: Opel,

Audi and Daimler live stream channels, Audi MediaKiosk App, Porsche Times Olympiapark

App, Rittal App. Former Project Manager at BeTV, Publisher and CCO at 247 Magazine

Page 10: Instafarm Pitch Deck

Instafarm - Peter Becke

c/o COSEVEN GmbH

Tegernseer Platz 7

81541 München

!!Email: [email protected]

Twitter: @instafarm

Phone: +49 (0)170 800 33 13