Letsdoiter pitch deck

LetsdoiterHelping people reach goals

[email protected]

The TeamAnton Naumenko [email protected](team lead) PhD, 10+ years of software engineering, semantic web, innovation management, Location: Kiev, Ukraine

Sergiy Nikitin [email protected], 10 years in softwareengineering, semantic web and agent technologiesLocation: Kharkov, Ukraine

Yevgen Trotsan [email protected] 8 years developing web applications, technical and linguistic background, contributing to open source projects.Location: Hong Kong

Vitaliy Stavropolskiy [email protected], BBA, 10+ years intelecom and softwareindustries, marketingand sales, finance and strategyLocation: Kharkov, Ukraine

Konstantin Zagaynov [email protected], 10 years in internet and mobile services industry. Project and product management, Business Development background.Location: Helsinki, Finland / London, UK

The Problem

• We are amazed of how often people – abandon their goals, – change plans– don’t think creative– give up, settle, and then regret.

• The reasons– Procrastination– Lack of peer support and encouragement– Lack of motivation– Lack of information– Bad choices– Fear of change– Many other

The problem with the resolutions isn’t something inherent to making resolutions themselves; the problem lies in whether (1) said resolutions are realistic and (2) resolutions have a plan.Sandy's Tech Tips

The Solution• For people who feels like she is missing the ground to

make her ideas happen, ”Letsdoiter” provides a super leight-weight, social and engaging way to connect around certain common ”intention”, which is something not-yet-existing, e.g. ideas, inspirations, goals, DIY-events and make those intentions and events a reality.

• Employing today’s momentum of convergence of social, mobile and personal development trends

The UI mockups

• Simple and lightweight “mobile first” UI with the gamification and social

The Prototype

• http://letsdoiter.poliventures.com

Market (size, structure)

We are planning to acquire users first and then paid customers

TAM ~2B

SAM ~900M

Target Market ~630M

In terms of users In terms of revenue (from customers)

TAM ~$600B

SAM ~$7,7B

Target Market ~$5,4B

Advertisers Event organizers Mentors

Target Market~$5,4B

Sales

• Customers: Advertisers and Marketers• Revenue streams:

• Context ads: we will show what can help user to get to the point he/she wants to be and what can ignite some intention in her • Targeted sales by "event" organizers• Premium access for "event" organizers • Premium support• Premium ad campaigns• Cut on MENTORS' business

Competition

• Unlike NextDays, Goalscape, Myplango, Plancast and similar services our service provides flexible platform for planning “unfixed” events and scales to any location in the world

• Unlike Mindbloom our service has simple and unsophisticated user interface

• Unlike Joe’s Goals and Lifetick our service is running on the unprecedented social engine

Milestones QII-QIV 2012Current

• Iterating Prototype• Validation of hypotheses on value proposition• 2 developers, 1 product manager, 1 sys admin, 1 marketing• Bootstrapping

Beta

• Validation product/market fit• Pivoting business model• + 1 UX specialist/designer• Friends, family, own investments

Release

• Marketing and sales• Scaling• + 1 SEO, 1 sales• Raising capital

Progress/Traction

• We approached prospective users with the online survey about our idea and – 35% opted for beta (36 users during 5 days)– 70% expressed interest to use the service

• We aim to have 200+ users in beta

• We will have better CTR than FB because in addition to users’ interests we have goals (~0.1-0.3%)

We are looking for!

• Mentorship ASAP• Funding after release – QIV 2012– The exact amount is to be defined– To build up dev and support team– To build up sales– To accelerate on users acquisition