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Finding a perfect dress for your figure!
9

Pitch Deck YourPerfectDress.co

Nov 30, 2014

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Page 1: Pitch Deck YourPerfectDress.co

Finding a perfect dress for your figure!

Page 2: Pitch Deck YourPerfectDress.co

What is the problem?Picking a dress that suits specific figure is a tough task. It is:● time-consuming● difficult● tiring

When a woman buys online it's a lottery whether the dress will suit her or not. This results in up to 40% of clothes returned to the e-retailer (according to IMRG). Returns are not only a problem for women as they waste a lot of time but also for retailers, who suffer from big losses.

Page 3: Pitch Deck YourPerfectDress.co

What solutions are available?● bodymetrics.com - using body scanner

they create 3D model and then visualise dresses on it.

● clotheshor.se - website only helps you get a correct size, which is not enough to look well in a dress.

● asos.com - women buy 3-4 different dresses and because of free returns keep only the one that suits them the best.

Page 4: Pitch Deck YourPerfectDress.co

What is our solution?We are building a system that recommends dresses, mainly for USA market. You just have to type in measurements and we give you a list of dresses that will most probably suit your figure.

Page 5: Pitch Deck YourPerfectDress.co

How do we do this?

We use hybrid of crowd sourcing and machine learning algorithms:

1. We get your measurements2. We find users with similar proportions of the body and preferences3. We suggest you dresses that suited those users

The efficiency of our solution grows parallelly with user count. Until we get bigger user database we will use tagging system, which require manual input.

Page 6: Pitch Deck YourPerfectDress.co

Our Business Model

Our business model is simple, effective and common - we get up to 10% commission from every sale made through our sites.

The USA online retailers are very open to new technologies and we had no problem in participating in affiliate programs even with shops as big as Amazon. Right now we have a big enough dress database.

Page 7: Pitch Deck YourPerfectDress.co

Our plans

We have many different ideas for further development, including providing solution also for male customers, getting measurements from pictures, going in direction of social networking and many others.

In the nearest future we will get up to 50 users to see how they behave on our site, what are their expectations and which way should we go next. We have to make some small changes on our site and we would like to work on our machine learning algorithm.

Afterwards we plan to get more users through cooperation with fashion bloggers, sending measuring tapes for potential customers or other advertisement. We plan to go to the Silicon Valley, because it's so cool.

Page 8: Pitch Deck YourPerfectDress.co

Team

● Zofia Ostoja-Starzycka founder and developer

● Wojciech Chmiel developer

● Maria Ostoja-Starzycka graphic designer